On September 20, the EU-China GI Pavilion opened in the Luzhou International Exhibition Center. Hannes Hanso, Estonia Ambassador to China, Guillaume DELVALLEE, French Consul General in Chengdu, Aron Mir Haschemi, Germany Consul General in Chengdu, Carlos Sáenz de Tejada Gorman, Spain Consul General in Chengdu, Wojciech Ptak, Agricultural Counselor of the Delegation of the European Union to China, Wu Hongbo, Special Representative of the Chinese Government for European Affairs, Yu Xianhe, Mayor of Luzhou, Liu Dingshun, Director General of the Trade Development Bureau of of the Ministry of Commerce, Pan Feng, Vice Chairman of CEATEC, and Zhou Xiaoyan, former director general of the European Affairs of MFA, attended.

The EU-China Agreement on Geographical Indications, which entered into force on March 1, 2021, provides a strong guarantee for the trade of agricultural products between China and the EU. According to the data provided by the EU-China Geographical Indications Pavilion, a total of 96 EU GI products are now legally protected in China, and the first 100 Chinese GI products are legally protected in the EU market. In addition, the agreement incorporates a second batch of 175 Chinese geographical indications products, which will be protected within the next four years.