As a top-tier domestic exhibition with significant influence in the GI sector, this year's Expo has been comprehensively upgraded in both scale and line-up. Ireland and Croatia have been invited as dual Countries of Honor to jointly exhibit, bringing together over a hundred European diplomatic envoys, overseas business elites, leading industry experts, and top-tier Chinese and foreign corporate representatives in Shunyi. The Expo will serve as a national-level platform for China-EU economic and trade cooperation, intellectual property protection, and cultural-tourism resource connectivity. The on-site exhibition area spans 2,700 ㎡ of premium display space, featuring four distinctive pavilions: the Ireland Pavilion, the Croatia Pavilion, the Shunyi Premium Pavilion, and the EU Pavilion, collectively showcasing over a thousand high-quality geographical indication products from around the world, and presenting a comprehensive view of China-EU specialty industries, cultural-tourism resources, and brand development achievements.

Since its inception, the Global Geographical Indication Products Expo has continued to expand and upgrade, yielding fruitful results. Previous editions have attracted hundreds of thousands of in-person visitors cumulatively, consistently facilitating two-way distribution channels for China-EU GI products, and establishing itself as a key hub for helping Chinese GI brands go global while bringing premium overseas GI products into the Chinese market. Leveraging the core location and policy advantages of Beijing's Shunyi Airport Economic Zone and Comprehensive Bonded Zone, this year's Expo deeply integrates a new development model of "GI trade + cultural-tourism empowerment + bonded exhibition and sales + international matchmaking." Capitalizing on the capital's international aviation hub traffic advantages and preferential policies including bonded customs clearance, tax breaks, and rental subsidies, the Expo provides exhibitors and partners with a long-term platform for brand exposure, channel expansion, order growth, and policy enablement.

With 50 days to go, all preparatory work has entered the final sprint phase! In the coming weeks, the Expo will continue to unveil its high-profile guest line-up, exclusive cooperation benefits, and precise matchmaking resources. We sincerely invite GI enterprises, industry organizations, and trade partners from around the world to gather in Shunyi, to join this grand China-EU GI industry feast, and to open a new chapter in China-EU economic, trade, and cultural-tourism cooperation!